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Ola and Uber Launch Electric Taxi: ‘Green SM,’ the electric mobility arm of Vietnam-based Vingroup, has entered the Indian market. It has launched an all-electric taxi service named ‘Green SM Limo,’ aiming to compete with ride-hailing giants Ola and Uber.
With the launch of operations in New Delhi on World Environment Day, India has become the company’s fifth international market, following Vietnam, Laos, Indonesia, and the Philippines.
India’s ride-hailing market is witnessing a significant development as Vietnam-based conglomerate Vingroup, through its electric mobility venture Green SM, has officially entered the country. The company has launched an all-electric taxi service in New Delhi, positioning itself as a new competitor to established players like Ola and Uber.
Ola and Uber Launch Electric Taxi: Green SM Begins Operations in India
Green SM started its services in New Delhi on World Environment Day, highlighting its commitment to environmentally friendly transportation. The company aims to provide a fully electric ride-hailing experience while reducing carbon emissions in urban areas.
Unlike many ride-sharing platforms that rely on a mix of vehicle types, Green SM’s fleet is entirely electric, making sustainability a central part of its business model.
The service will utilize the ‘VinFast Limo Green’—a seven-seater electric SUV specifically designed for passenger transport. The vehicles are equipped with amenities such as drinking water and wet tissues for passengers. Additionally, for safety, they feature interior and exterior cameras, an AI-powered monitoring system, and emergency assistance buttons for both the driver and passengers.
The company also stated that all its drivers—referred to as ‘Green Drivers’—have undergone specialized training in driving electric vehicles, road safety, and customer service. The service is being launched under Green SM’s ‘Ride 5 Star’ pledge, which is built on the pillars of vehicle quality, safety, professionalism, and customer experience.
VinFast Limo Green to Power the Fleet
The newly launched taxi service will operate using the VinFast Limo Green, a seven-seater electric SUV developed specifically for passenger transportation.
To attract customers during the initial phase, the company is offering a special promotion from June 5 to June 11. Under this offer, customers can avail a 50% discount on rides booked via the Green SM app, subject to a maximum discount of 250 per ride.
According to company information, the vehicles are equipped with several passenger-focused features, including:
- Complimentary drinking water
- Wet tissues for passengers
- Spacious seating arrangements
- Enhanced comfort-focused interiors
The company is also emphasizing safety and technology. The electric SUVs come with:
- Interior and exterior cameras
- AI-powered monitoring systems
- Emergency safety features
- Advanced vehicle tracking capabilities
Ola and Uber Launch Electric Taxi: Why Green SM’s Entry Matters
India is one of the world’s largest ride-hailing markets, with millions of users relying on app-based transportation services every day. Green SM’s arrival introduces a fresh alternative focused entirely on electric mobility.
Industry observers believe the company’s entry could:
- Accelerate EV adoption in commercial transportation
- Increase competition among ride-hailing operators
- Improve customer experience through premium service offerings
- Encourage more investments in sustainable mobility infrastructure
A Growing Global Expansion Strategy
Green SM has rapidly expanded beyond Vietnam in recent years. With successful launches across Southeast Asia, India has now become a key market in its international growth strategy.
The company appears to be leveraging the manufacturing capabilities of VinFast, Vingroup’s electric vehicle division, to build a vertically integrated transportation ecosystem that includes both EV production and mobility services.
Also Read: Maruti Suzuki to Launch India’s First Ethanol-Powered Passenger Car on June 5 (100%)
Can Green SM Challenge Ola and Uber?
While Ola and Uber continue to dominate India’s ride-hailing landscape, Green SM’s unique all-electric approach could help it carve out a niche among environmentally conscious commuters.
Success will depend on several factors, including:
- Fleet availability
- Competitive pricing
- Charging infrastructure
- Customer satisfaction
- Expansion beyond Delhi into other major Indian cities
If the company can maintain high service standards while keeping fares competitive, Green SM may emerge as a strong contender in India’s rapidly evolving mobility sector.
The Road Ahead
The launch of Green SM in India signals another important step in the country’s transition toward cleaner transportation solutions. As demand for sustainable urban mobility continues to rise, the competition between traditional ride-hailing giants and EV-focused newcomers is expected to intensify.
For passengers, this could mean more choices, better service quality, and a faster shift toward eco-friendly transportation options.
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